The Alphapooch Project
You are invited to join The Alphapooch Project...funding forever homes for homeless pets. This unique and exciting program has been created especially for pet nonprofits to help you increase your fundraising efforts. Alphapooch is offering our premier line of pet beds as well as top selling dog and cat toys, wellness items and treats for you to sell in your community. You will benefit by receiving 30% of all sales!
We’re making it easy and fun for you. All you need is an enthusiastic volunteer who has a passion for helping your group. No previous sales experience is necessary - we’ve got that covered with extensive product training and one-on-one coaching with our Project Manager. You can incorporate selling these fantastic products to achieve your fundraising goals in all of your current and future events but a unique option is a Pet Pawty (fun details below). If you have a current retail space, you can add these products and earn 30% of each sale. You’ll be able to download our full color catalog and begin fundraising by selling our premier pet lifestyle products. Your designated volunteer will take orders and payments and place single bulk orders at 30% off MSRP, allowing your organization to keep 30% of each sale. Your volunteer will deliver the products to the customers. To qualify for free shipping, the bulk order just needs to be over $200.00. Bulk orders less than $200 will incur actual freight charges.
Another phenomenal benefit to participating in The Alphapooch Project is our BOGO bed program. When a customer purchases one of our our exclusive Alphapooch pet beds, a "shelter certified" bed will be donated to your organization. The homeless pets in your care will now have the ability to rest comfortably while they’re waiting for their forever home!
Alphapooch has created an optional product kit to assist in boosting your sales. This kit has a variety of dog and cat toys, treats, wellness items , a “Rescued with Love” collar that we think your customers will roll over for, and of course, an Unreal Lambskin plush Alphapooch bed. The kit has a value of over $300 and your cost to purchase is only $100. Alphapooch wants to make your participation as simple as possible. We know funds are limited so we’re offering the ability for you to pay half of the kit price up front (when we ship the kit) and the remainder due in 30 days. This allows you to earn the entire cost of the kit back quickly and after that, the 30% profit of sales will be yours to use as you need. We also understand that even the initial $50 may be tough for your organization to spend right now. Participation in our program does not require you to purchase a product kit. It is simply a way for you to substantially increase sales.
We applaud you for the tremendous work you do for homeless pets and we are so excited to have you join us in this unique social enterprise project. Working together, we can make a difference in the lives of pets in need of a forever home.
Download TAP Alphapooch Pet Beds and Cat Furniture Catalog
Download TAP Pet Lifestyle Products Catalog
Download TAP Optional Product Kit Catalog
The Alphapooch Project Product Training
Please refer to the Alphapooch catalog for descriptions of each product.
The variety of beds, toys, treats, grooming & wellness items, dental products & chews, as well as the collars and leashes, have all been selected to enhance the lives of companion animals. By sharing these products with customers, whether with a sample product or via the catalog, you have the ability to make a difference in the life of a pet.
So many dogs (and some cats too) are relinquished to shelters and rescues due to behavior problems stemming from boredom. With the proper toys to keep a pet’s mind occupied, that destructive behavior has a new outlet. Now, the dog who previously chewed up the sofa has appropriate toys to play with while they are home alone. For a dog with separation anxiety, our Sleepytime Tonic can help to modify that behavior. Bored kitties who are not given the opportunity for playtime each day may find inappropriate toys of their own. If a cat enjoys the natural behavior of scratching but doesn’t have a post, she may head for the furniture and wind up in a rescue shelter. The following information will give some tips on the various products you will be offering and how you can highlight the benefits to ensure successful sales.
ALPHAPOOCH EXCLUSIVE DOG & CAT BEDS:
Our Designer beds:
These beds all offer excellent quality with a wide variety of styles and sizes. The Drifter, Cuddler and Dreamer are great for dogs who like to curl up when they sleep. The Softie is ideal for dogs who like to stretch out. The Lounger beds will provide comfort for older, arthritic dogs. The Cat Napper and Siesta Cat Bowl are also good choices for small dogs, in addition to being perfect cat napping beds. Our Sleeper Blanket has a nice variety of designs to match your customers’ home interior and are also perfect for covering car seats.
Our Unreal Lambskin Beds:
The Alphapooch Unreal Lambskin beds are truly superior. As you can see from your sample bed, the plush and luxurious feel will be loved by all pets. The Supreme Therapeutic Lounger is like a human memory foam bed - it has that level of comfort to it. This bed is the ultimate in comfort. The Softie is the choice for dogs who enjoying stretching their legs. The Lounger is much like the Supreme Therapeutic but without the layer of memory foam. The Brute is ideal for anywhere in a customer’s home or car. And, the vibrant purple and soothing green are fun color choices in addition to the natural color.
West Paw Design:
The West Paw Design Zogoflex toys are the toughest I have found. Personally, these are the only toys our destructive dogs can’t destroy. The best selling feature is their indestructibility and replacement guarantee. These toys float, which is amazing considering their weight and toughness. A fun feature about the Tux to share is you can put peanut butter or canned food into the opening, freeze if appropriate, and let the dog have fun licking out the stuffing, outdoors is best! The Zisc truly flies like the wind. Without a doubt, the best frisbee I have seen. The Zogoflez material is soft in the dog’s mouth with no hard plastic to be chewed. This toy shouldn’t remain with a destructive dog unsupervised as the middle is thinner and can be chewed. Don’t overlook the basic shape of the Bumi...it is a best seller. Dog’s go crazy for the “S” shape, especially fun to play a round of tug with their person or another dog. The Twiz is two toys in one as the legs can wrap around each other or leave separate and put a large treat inside, or use peanut butter or canned food stuffing.
The West Paw Design Salsa is one of their best selling toys. No doubt you have seen a dog shake their toy as if they are going for the kill. The Salsa is popular because of the long, floppy arms and the squeakers. High on the ‘flappability’ meter!
The Busy Buddy toys were created to alleviate boredom and help prevent destructive behavior. By utilizing either treats or the replaceable gnawhide rings, dogs have to think and work to get to the reward. The Bouncy Bone and Jack are similar in that they use the gnawhide rings. The Jack will be more of a challenge for dogs because there are more places to put the gnawhide rings. The Chuckle, Squirrel Dude and Tug-aJug all utilize treats as a reward. The Liver Biscotti was selected especially to fit these toys, although other small treats will work also. If a customer is familiar with the Kong toys, the Squirrel Dude is a perfect alternative. The Chuckle is unique with it’s silly sound along with providing hours of rewarding fun for a dog. The Tug-a-Jug is a great mind puzzle and you can suggest placing some of the dog’s dry food inside, of course, subtracting that from their regular feeding portion. Please always suggest the gnawhide rings or treats for cross selling. It’s much easier for the customer to buy extra rings or treats with their original order.
West Paw Design:
The best selling feature of these toys is the quality. They are made with eco-friendly material and stuffed with organic catnip. Cats need daily exercise and don’t often get it unless they are encouraged to play. Even 10-15 minutes a day can make such a difference and help to alleviate boredom.
These toys are unique as they are treat toys and will help to keep a kitty happy and healthy. By working for either dry food or treats, the cat will get some exercise for both her mind and body. The Egg Cersizer can be used for feeding meals or dispensing treats and the level of difficulty can be changed. The Twist ‘n Treat Teaser is a favorite because of the feather attached. This great toy even comes with an additional feather. Many cats are home alone while their person is gone during the day so giving them an interactive toy to play with makes for a much happier cat.
NATURAL GROOMING & WELLNESS / DENTAL CARE & CHEWS:
All of these products are made with natural ingredients, sourced in the USA. The products are designed to be problem solving solutions for issues such as: dental care, ear care, itchy skin, stress/anxiety, and a dirty coat. It’s best to study the descriptions for each product as they are quite detailed and even provide ingredient information. You will have four of these products in your kit. For the Dry Dog Instant Clean and the Comfy Dog shampoo, it really helps to have your customer smell the wonderful scent of these items. Dry Dog Instant Clean and Comfy Dog Shampoo are beneficial for grooming. Dry Dog Instant Clean is unique because it cleans the coat without water. Comfy Dog Shampoo uses colloidal oatmeal which is very soothing for dry, itchy skin. I would also encourage them to read the labels on the Kissable toothpaste/brush and the Kissable Probiotic spray. There is a lot of education that can go along with dental products but one easy statistic to remember is that 80% of dogs and 70% of cats show signs of dental disease by age three. So, it’s crucial that customers become aware of the various products available to help curb dental problems. You have four products to sell: Kissable toothbrush/paste, Probiotic Dental Spray, Dental Wipes and Dog Smog Remedy. Ideally, it’s best to recommend either the toothbrush/paste or the dental wipes in conjunction with the probiotic spray. Most people will not brush or clean their pets teeth more than three times per week so by selling the probiotic spray as a daily use product, the pet will be getting the most benefit from these dental items. The Dog Smog Remedy works wonders for bad breath but will not help to remove plaque or tartar. Dog Smog Remedy is effective for curbing gas by working from the inside out utilizing digestive enzymes. The Ear Wipes are a unique product as an alternative ear cleanser. The wipes leave the dog’s ear smelling fresh and help to remove residue and are easy to use. Itchin for Relief is a problem solving solution for irritated skin and hot spots. The soothing ingredients and targeted spray nozzle are specific benefits for this product. Sleepytime Tonic can be very beneficial in stressful situations and it would be an excellent product for rescues to give to the pets in their care. It may be a suggestion for customers to purchase this item specifically to donate for the rescue’s use. This can be used to help with separation anxiety, fear of storms, fireworks, travelling and even to calm a hyperactive dog. This does not sedate the dog or cat but helps to calm them in a natural way through the combination of holistic ingredients.
Z-Bones are a healthy dental chew treat. The unique benefits are that they are grain-free and easy to digest. The ingredients are all sourced in the USA, packed with antioxidants and the ridges help to clean the teeth.
These treats for dogs and cats are all soft. The catalog descriptions will have ingredient information and one of the most important benefits are the wholesome, natural ingredients sourced in the USA. With all of the food and treat recalls, this is a really big selling feature. The Mini Naturals are a small treat, about ¼” so are perfect for training. The Jerky Naturals are easy to tear into smaller pieces and come in about 1” squares. The Hip Action treats (for dogs and cats) are unique because each treat contains glucosamine and chondroitin. When recommending treats, it’s helpful to ask if their pet has any mobility issues. The Natural Purrz are a healthy cat treat for cats who enjoy soft treats.
These treats are hard, like a regular biscuit type treat. Again, all ingredients are natural and sourced in the USA, wheat, corn and soy-free. The catalog descriptions will list ingredients. Customers can be assured that when they purchase Bubba Rose, their pet will be eating a wholesome treat.
COLLARS & LEASHES:
72 Bark Place:
The Rescued with Love collar and leash should sell itself!
Guidelines and Ideas for Hosting a Pet Party
QUESTIONS? Contact firstname.lastname@example.org 308-210-3878